16.2%
I
48.0m
24.6
2.4m
Central and Eastern Europe
M
€321 m
w
"Our focus is on value creation through our international premium brands,
consumer-driven innovations and higher value product and packaging
offerings. This is being supported by excellence at point of sale as well
as strong local brands."
Jan Derek van Karnebeek, President Central and Eastern Europe Chief Sales Officer
Key highlights:
Improved execution at point of sale delivering an increase in key off-trade shelf space
4% increase in revenue per hectolitre
Heineken® grew in all key markets
HECTOLITRES
HECTOLITRES
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
Group revenue
Group revenue as of total
Key brands
m
MSTEL
Group beer volume
Group beer volume as of total
Heineken® volume in premium segment
Group operating profit (beia)
Group operating profit (beia) as of total
Read our regional announcement in full:
theHEINEKENcompany.com
Heineken N.V. Annual Report 2013
20
