€2,394m
22.7m 1
I 11.6% 1
6.1m 1
1 1
k. Asia Pacific
"The integration of APB was successfully completed, strengthening our
competitive position. Continued investment in our brands delivered
strong growth in key markets. And for the first time Heineken®
surpassed 1mhl in China."
Roland Pirmez, President Asia Pacific
Key highlights:
Tiger® grew by 30%, driven by strong performance in Vietnam
New brewery under construction in Myanmar, to be operational in 2014
Strong performance of ABP with pro-forma organic operating profit (beia) up 14%
HECTOLITRES
HECTOLITRES
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
Group revenue Group revenue as of total Key brands
Group beer volume Group beer volume as of total Heineken® volume in premium segment
Group operating profit (beia) Group operating profit (beia) as of total
Read our regional announcement in full:
theHEINEKENcompany.com
Heineken N.V. Annual Report 2013
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