€5,31 5m
54.9m i 28.1% i
8.5m i
Americas
"The region benefited from strong revenue and cost management initiatives,
which led to improved profitability. Heineken® grew share in five of its six
key markets. The Americas continues to offer significant volume and value
growth opportunities."
Stefan Orlowski, President Americas
Key highlights:
Total portfolio share gains in Mexico, USA, Canada, Brazil, Chile Argentina
3.6% increase in revenue per hectolitre, driven by solid progress in Mexico
€69m in TCM2 cost savings in 2013
HECTOLITRES
HECTOLITRES
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
Group revenue
Group revenue as of total Key brands
Group beer volume Group beer volume as of total Heineken® volume in premium segment
Group operating profit (beia) Group operating profit (beia) as of total
Read our regional announcement in full:
theHEINEKENcompany.com
Heineken
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DOS EQUIS
Heineken N.V. Annual Report 2013
18
