€3,072m
27.4m
114.1% i 3.5m
Africa Middle East
€665m
"Sustained investment in our brands, innovation and increased capacity
during the year reflects our ongoing strong conviction that the growth
fundamentals across the region remain firmly in place. The growth of
Heineken® in Nigeria highlights the opportunity in the premium segment."
Siep Hiemstra, President Africa Middle East
Key highlights:
17 number one and number two market positions in the region
TCM2 savings of €58m
Group operating profit (beia) margins up 90 basis points
HECTOLITRES
HECTOLITRES
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
Q
Group revenue
Group revenue as of total
Key brands
Group beer volume
Group beer volume as of total
Heineken® volume in premium segment
Group operating profit (beia)
Group operating profit (beia) as of total
Read our regional announcement in full:
theHEINEKENcompany.com
Heineken N.V. Annual Report 2013
17
