Capture the opportunities in emerging markets WINNING 30% GROWTH in Asia Pacific MEXICO MYANMAR IN HIGH- 13 TIGER GOES FROM HEIN EKEN has transformed its emerging market presence in recent years through a clear acquisition strategy, strong organic growth and our excellent joint venture partnerships. NIGERIA BRAZIL RUSSIA CHILE INA SOUTH AFRICA SOUTH KOREA VOLUME GROWTH AND IMPROVED BRAND EQUITY FOR Heineken® IN A NUMBER OF KEY COUNTRIES CAPITAL INVESTMENT FOCUSED ON DEVELOPING MARKETS NEW BREWERY IN ETHIOPIA TO OPEN IN 2014 GROWTH REGIONS 7 #1 3 ASIA PACIFIC BREWERIES STRENGTH TO STRENGTH 21% AVERAGE ANNUAL GROWTH IN OPERATING PROFIT (BEIA) FOR THE 3 YEARS ENDING 2013* Contents Overview Report of the Executive Board Report of the Supervisory Board Financial statements Other information A JOINT VENTURE SIGNED AND WORK STARTED ON NEW BREWERY IN Africa Middle East #1 #2 MARKET POSITIONS South East Asia the Pacific Islands #2 MARKET POSITIONS SUCCESSFULLY INTEGRATED INTO HEINEKEN •INCLUDES DOMESTIC BEER OPERATIONS ONLY Explore our regional and local brands: theHEINEKENcompany.com Heineken N.V. Annual Report 2013 12

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2013 | | pagina 13