Capture the opportunities
in emerging markets
WINNING
30% GROWTH
in Asia Pacific
MEXICO
MYANMAR
IN HIGH-
13
TIGER GOES FROM
HEIN EKEN has transformed its emerging market presence
in recent years through a clear acquisition strategy, strong
organic growth and our excellent joint venture partnerships.
NIGERIA
BRAZIL
RUSSIA
CHILE
INA
SOUTH AFRICA
SOUTH KOREA
VOLUME GROWTH AND IMPROVED
BRAND EQUITY FOR Heineken® IN
A NUMBER OF KEY COUNTRIES
CAPITAL INVESTMENT FOCUSED ON
DEVELOPING MARKETS
NEW BREWERY IN
ETHIOPIA
TO OPEN IN 2014
GROWTH REGIONS
7
#1
3
ASIA PACIFIC BREWERIES
STRENGTH TO STRENGTH
21% AVERAGE
ANNUAL GROWTH
IN OPERATING PROFIT
(BEIA) FOR THE 3 YEARS
ENDING 2013*
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
A
JOINT VENTURE SIGNED AND WORK
STARTED ON NEW BREWERY IN
Africa Middle East
#1 #2
MARKET POSITIONS
South East Asia the Pacific Islands
#2
MARKET POSITIONS
SUCCESSFULLY INTEGRATED INTO HEINEKEN
•INCLUDES DOMESTIC BEER OPERATIONS ONLY
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Heineken N.V. Annual Report 2013
12