-■104.6%
Consumer-inspired, customer-
oriented and brand-led
€1.1 BILLION 5.9% THE SUB
RADLER
THE TORP
SPOTLIGHT ON
INNOVATION
WINNING WITH
STRATEGIC CUSTOMERS
TWO OF UK OFF-TRADE'S TOP
NEW PRODUCT PERFORMERS
HEIN EKEN is committed to being part of the conversation
with consumers and being recognised as the preferred
partner for its customers.
WE LAUNCHED
our Joint Business Planning
model continued to be rolled out
with strategic customers in Off-Premise
and is driving a volume channel
INDEX PERFORMANCE
versus total volume
A LOWER ALCOHOL BEER AND LEMON JUICE
MIX WAS LAUNCHED IN 19 COUNTRIES
A NEW 2 LITRE KEG,
HOME DRAUGHT BEER EXPERIENCE
STRONGBOW
DARK FRUIT
AND
BULMERS BOLD
BLACK CHERRY
CIDERS
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
REVENUE FROM INNOVATION RATE UP
INNOVATIONS FROM 5.3% IN 2012
To learn more about our innovations, visit:
theHEINEKENcompany.com
Heineken N.V. Annual Report 2013
11
