A GRAND PRIX CANNES CAMPAIGNS MEN OF THE WORLD Grow the Heineken® brand 20 Heineken® SHARE OF THE IPS FOR CREATIVITY THE Heineken Heineken® igNITE Milan Design Week LIONS FESTIVAL 40 MILLION+ The Heineken® brand is a key strategic asset and the undisputed leader in the international premium segment (IPS). igNITI a glow-in-the-dark, rhythm-pulsing bottle Heineken® won 168 MILLION CHAMPIONS ENJOY RESPONSIBLY Heineken® SPONSORSHIP EXTENDED TO 2018 ONE OFf THE WORLD'S MOST CELEBRATED ONLINE VIRAL The Heineken® 'Dropped' campaign Contents Overview Report of the Executive Board Report of the Supervisory Board Financial statements Other information The latest bottle innovation is unveiled ANl^ OTHER AWARDS AT THE THE MOST WATCHED ANNUAL SPORTING EVENT WATCHED THE 2013 FINAL LEAGUE MESSAGE FEATURED ON ONE-THIRD OF MATCH NIGHT MEDIA ENJOYED AND SHARED BY MILLIONS WORLDWIDE social experiment followed men across the planet dropped in remote locations on their legendary travel experience VIEWS GENERATED See our latest campaigns: theHEINEKENcompany.com Heineken N.V. Annual Report 2013 10

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2013 | | pagina 11