A GRAND PRIX
CANNES
CAMPAIGNS
MEN OF THE
WORLD
Grow the Heineken® brand
20 Heineken®
SHARE OF THE IPS
FOR CREATIVITY
THE
Heineken
Heineken® igNITE
Milan Design Week
LIONS FESTIVAL
40 MILLION+
The Heineken® brand is a key strategic asset and
the undisputed leader in the international premium
segment (IPS).
igNITI a glow-in-the-dark,
rhythm-pulsing bottle
Heineken® won
168 MILLION
CHAMPIONS
ENJOY
RESPONSIBLY
Heineken® SPONSORSHIP
EXTENDED TO 2018
ONE OFf THE WORLD'S MOST
CELEBRATED ONLINE VIRAL
The Heineken®
'Dropped' campaign
Contents
Overview
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
The latest bottle innovation is unveiled
ANl^ OTHER AWARDS AT THE
THE MOST
WATCHED ANNUAL
SPORTING EVENT
WATCHED THE 2013 FINAL
LEAGUE
MESSAGE FEATURED
ON ONE-THIRD OF
MATCH NIGHT MEDIA
ENJOYED AND SHARED BY MILLIONS WORLDWIDE
social experiment followed men
across the planet dropped in remote
locations on their legendary
travel experience
VIEWS GENERATED
See our latest campaigns:
theHEINEKENcompany.com
Heineken N.V. Annual Report 2013
10