Grow the Heineken® brand
Consumer-inspired, customer-oriented and brand-led
Capture the opportunities in emerging markets
Leverage the benefits of HEINEKEN's global scale
Drive personal leadership
Embed and integrate sustainability
Report of the
Executive Board
Report of the
Supervisory Board
Financial
statements
Other information
The Heineken® brand is a key strategic asset and the undisputed
leader in the international premium segment (IPS).
HEINEKEN is committed to being part of the conversation with consumers
and being recognised as the preferred partner for its customers.
HEINEKEN has transformed its emerging market presence in recent
years through a clear acquisition strategy, strong organic growth and
our excellent joint venture partnerships.
HEINEKEN is investing in new business initiatives aimed at better
leveraging the global scale of its operations.
HEINEKEN employs more than 85,000 people in over 70 countries.
As our business continues to grow in scale and complexity, people
are our main source of competitive advantage.
Brewing a Better Future is about creating real sustainable value for
all our stakeholders. It is integral to enabling the Company to achieve
its business objectives.
Find out about our Company and strategy:
theHEINEKENcompany.com
Heineken N.V. Annual Report 2013
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