Overview
Report of the
Executive Board
Report of the
Supervisory Board Financial statements Other information
Quality and integrity
Poor quality products or integrity of our products may result in reputational
Production controls
of our products
and brand damage, resulting in lower volumes and financial claims.
Business continuity plans
Specific risks are:
Recall procedures.
Insufficient quality of products
Recalls.
Safety, Health and
Incidents and accidents in the supply chain and in our route-to-market.
Strengthen global SHE
Environment (SHE)
Specific risks are:
organisation, processes
Physical injuries
and procedures
Incidents and accidents
Tracking, monitoring and
Fatalities.
evaluation of accidents
and fatalities.
Management
We may not be successful in attracting, developing and retaining
Develop and increase our
Capabilities
talented staff with the required capabilities.
management talent pipeline
Specific risks are:
Implementation of appraisal
Less than required number of talented staff employed to fill
and evaluation processes
current and future positions
Strengthening management
Lower than required quality of staff in key positions.
development programmes
Functional Succession
Committees.
Availability and volatility
Risk of limited availability of raw materials, commodities, energy
Leveraging scale by making use
in prices of raw materials,
and water. Volatility in prices of raw materials and commodities
of flexibility in contracts
commodities, energy
may impact our profit.
Active hedging policy
and water
Specific risks are:
Implementation of a Global
Limited availability
Purchasing organisation
Failure to pass on price increases
Improvement of our knowledge
Business disruption.
of the market and our suppliers
Water sustainability strategy
and plan.
Industry
We might fail to successfully participate in industry consolidation
Strengthen the M&A activities
consolidation
and miss opportunities to acquire target companies.
and organisation
Specific risks are:
Strong due diligence processes
Missed opportunities
Implementation of a common
Overpaying
business integration process.
Unsuccessful business integration.
Marketing and
Inability to further build our brands due to lack of consumer insight,
Strengthened
Brand Management
unsuccessful innovations and ineffective use of social media.
Commercial Organisation
The Company may not be able to defend its intellectual property rights.
Central marketing academy
Specific risks are:
Investments in consumer
Limited or unsuccessful innovations
and market intelligence
Failure to use opportunities of social media.
Strengthened innovation
organisation
Increased use of social media.
Disruptions in the
Disruptions in the supply chain may lead to inability to deliver
Business continuity plans
supply chain
key products to key customers, leading to lower volumes.
Implementation of
Specific risks are:
back-up scenarios.
Failure of IT systems.
Heineken N.V. Annual Report 2012
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