Africa and the Head Office Other/
Middle East Asia Pacific Eliminations Consolidated
2011
2011
2011
2011
2,223
1,982
216
206
315
247
17,123
16,133
-
6
216
-
(641)
(641)
17,123
-
2,223
1,988
206
(326)
(394)
16,133
3
-
5
158
-
2
64
239
533
531
64
203
(13)
4
2,215
2,298
(430)
(509)
35
28
112
79
(4)
(13)
240
193
(465)
(403)
1,560
1,579
1,430
1,447
130
132
1,560
1,579
568
559
176
282
(17)
(9)
2,455
2,491
2
1
-
(158)
5
45
242
132
570
560
176
124
(12)
36
2,697
2,623
22,029
19,070
1,309
1,328
-
-
164,592
145,872
5,706
5,399
24,410
22,181
-
-
47,082
44,004
1,093
1,204
769
26,488
806
-
-
2,227
2,467
28,828
25,673
24,315
-
-
213,901
192,343
854
639
91
74
(124)
(536)
4,694
4,253
1,867
1,272
2
12
1,143
1,242
20,182
20,132
272
262
536
629
507
57
1,076
(16)
1,764
26,640
487
27,127
1,673
2,993
2,173
593
690
26,058
604
26,662
653
532
36
33
508
625
7,148
6,766
9,887
9,676
10,092
10,220
27,127
26,662
202
282
163
-
1
14
4
800
648
1
-
248
287
1,748
-
9
-
-
16
14
56
56
140
100
-
1
36
27
936
893
3
2
-
-
-
2
-
14
6
4
-
-
12
7
229
192
-
-
-
-
-
-
3
16
Comparatives have been adjusted due to the transfer of Empaque causing the move of an amount of EUR54 million of EBIT from the Americas region to Head Office; the centralisation of the
Regional Head Offices resulting in a shift of EUR43 million EBIT from regions to Head Office; the policy change in Employee Benefits, causing an increase of EUR15 million in EBIT (EUR11 million
in region Western Europe and EUR4 million in the Americas region)
Heineken N.V. Annual Report 2011
95