Financial statements I Notes to the consolidated financial statements continued
5. Operating segments continued
Information about reportable segments
Central and
Western Europe Eastern Europe The Americas
2011
2011
2011
Revenue
Third party revenue1
7,158
7,284
3,209
3,130
4,002
3,284
Interregional revenue
594
7,752
610
20
3,229
13
27
12
Total revenue
7,894
3,143
4,029
3,296
Other income
48
71
7
8
1
-
Results from operating activities
820
786
318
345
493
429
Net finance expenses
Share of profit of associates and joint ventures and
impairments thereof
3
3
17
21
77
75
Income tax expenses
Profit
Attributable to:
Equity holders of the Company (net profit)
Non-controlling interest
EBIT reconciliation
EBIT
823
789
335
366
570
504
eia2
139
136
11
12
85
96
EBIT (beia)
962
925
346
378
655
600
Beer volumes2
Consolidated beer volume
45,380
45,394
45,377
7,303
52,680
42,237
50,497
9,663
65
60,225
37,843
Joint Ventures' volume
-
-
7,229
9,195
Licences
300
45,680
284
-
173
Group volume
45,678
49,466
47,211
Current segment assets
1,843
2,104
985
961
1,045
1,011
Other Non-current segment assets
8,186
8,019
3,365
3,622
5,619
5,965
Investment in associates and joint ventures
23
28
165
4,515
134
711
7,375
758
Total segment assets
10,052
10,151
4,717
7,734
Unallocated assets
Total assets
Segment liabilities
3,723
3,444
1,160
1,145
1,068
987
Unallocated liabilities
Total equity
Total equity and liabilities
215
205
170
1
158
199
4
117
Acquisition of goodwill
4
-
1,495
Purchases of intangible assets
11
5
9
4
20
24
Depreciation of P, P E
343
381
234
253
183
131
Impairment and reversal of impairment of P, P E
-
1
2
9
(5)
-
Amortisation intangible assets
100
90
18
22
93
69
Impairment intangible assets
-
15
3
1
-
-
11ncludes other revenue of EUR463 million in 2011 and EUR439 million in 2010.
2 For definitions see 'Glossary'. Note that these are both non-GAAP measures and therefore un-audited.
94 Heineken N.V. Annual Report 2011