Financial statements I Notes to the consolidated financial statements continued 5. Operating segments continued Information about reportable segments Central and Western Europe Eastern Europe The Americas 2011 2011 2011 Revenue Third party revenue1 7,158 7,284 3,209 3,130 4,002 3,284 Interregional revenue 594 7,752 610 20 3,229 13 27 12 Total revenue 7,894 3,143 4,029 3,296 Other income 48 71 7 8 1 - Results from operating activities 820 786 318 345 493 429 Net finance expenses Share of profit of associates and joint ventures and impairments thereof 3 3 17 21 77 75 Income tax expenses Profit Attributable to: Equity holders of the Company (net profit) Non-controlling interest EBIT reconciliation EBIT 823 789 335 366 570 504 eia2 139 136 11 12 85 96 EBIT (beia) 962 925 346 378 655 600 Beer volumes2 Consolidated beer volume 45,380 45,394 45,377 7,303 52,680 42,237 50,497 9,663 65 60,225 37,843 Joint Ventures' volume - - 7,229 9,195 Licences 300 45,680 284 - 173 Group volume 45,678 49,466 47,211 Current segment assets 1,843 2,104 985 961 1,045 1,011 Other Non-current segment assets 8,186 8,019 3,365 3,622 5,619 5,965 Investment in associates and joint ventures 23 28 165 4,515 134 711 7,375 758 Total segment assets 10,052 10,151 4,717 7,734 Unallocated assets Total assets Segment liabilities 3,723 3,444 1,160 1,145 1,068 987 Unallocated liabilities Total equity Total equity and liabilities 215 205 170 1 158 199 4 117 Acquisition of goodwill 4 - 1,495 Purchases of intangible assets 11 5 9 4 20 24 Depreciation of P, P E 343 381 234 253 183 131 Impairment and reversal of impairment of P, P E - 1 2 9 (5) - Amortisation intangible assets 100 90 18 22 93 69 Impairment intangible assets - 15 3 1 - - 11ncludes other revenue of EUR463 million in 2011 and EUR439 million in 2010. 2 For definitions see 'Glossary'. Note that these are both non-GAAP measures and therefore un-audited. 94 Heineken N.V. Annual Report 2011

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