Green fridges
introduced
globally to
reduce usage
of energy
ft
1
Hpl p.vkeri
F
Later in the year we joined forces with other
major Dutch multinationals such as Unilever,
Philips, DSM, KLM, and AkzoNobel within the
Dutch Sustainable Growth Coalition.
In addition to these, we are actively engaged
in an increasing number of organisations that
support our aims for both business and society.
Some of the most notable are:
The Stop TB Partnership: a collective
force that is transforming the fight
against tuberculosis (TB) in more than
100 countries
The Sustainable Agriculture Initiative
(SAI): a platform to design a common
framework for a more sustainable
approach to agriculture
Private Investors in Africa (PIA): a business
coalition that aims to harness business
knowledge to tangibly contribute to the
continent's future
The European Round Table: a leading
group of 40 European industrialists
committed to economic advancement
across Europe. HEINEKEN's CEO, lean-
Frangois van Boxmeer, is a member
of the Steering Committee
BIER-the Beverage Industry Round
Table, a partnership of global beverage
companies which focus on water
stewardship, energy and climate change
and stakeholder engagement
Initiatives aimed at development of
standards for carbon emission calculation
in distribution, and improving the impact
of distribution on the environment
(CleanCargo for sea freight, and an
initiative for road transport)
The International Sustainability Alliance
Global Brewers Initiative (GBI)
FoodDrinkEurope
European Organization for packaging
and the environment (EUROPEN)
Global Alcohol Producers Group (GAPG)
The Consumer Goods Forum (TCGF)
World Federation of Advertisers (WFA).
These are just some of the many organisations
in which we participate as a global company.
At both a regional and local market level,
we are just as active. Together, the combined
impact of work with many different organisations
focused on similar issues allows us to be confident
that we will realise our ambition of Brewing
a Better Future.
Heineken N.V. Annual Report 2011
19