Heineken today
Priorities
Where we operate
Heineken is one of the world's great brewers
and is committed to growth and remaining
independent. The brand that bears the
founder's family name - Heineken - is
available in almost every country on the
globe and is the world's most valuable
international premium beer brand.
Our aim is to be a leading brewer in each of
the markets in which we operate and to have
the world's most prominent brand portfolio.
Our principal international brand is Heineken®,
but the Group brews and sells more than 200
international premium, regional, local and
specialty beers and ciders, including Amstel®,
Birra Moretti®, Cruzcampo®, Dos Equis®,
Foster's®, Kingfisher®, Newcastle Brown Ale®,
Ochota®, Primus®, Sagres®, Sol®, Star®,
Strongbow®, Tecate®, Tiger® and Zywiec®.
Marketing excellence and innovation are
key components of our growth strategy.
In everything we do, it is consumers and their
changing needs that are at the heart
of our efforts.
We also play an important role in society
and in the communities in which we operate.
Social responsibility and sustainability
underpin everything we do. Being the world's
most international brewer, we believe we can
make a difference. As part of this, we continue
to increase our initiatives to combat alcohol
abuse and misuse and we work hard to
reach the highest environmental standards
in the industry.
For more information see page 5
nnual Report 2010
We have the widest presence of all international brewers, thanks to our global network
of distributors and 140 breweries in more than 70 countries. In Europe, we are the largest
brewer and globally we are the biggest cider maker.
Western Europe
Central and Eastern Europe
Africa and the Middle East
Americas
Asia Pacific
Heineken N.V.
We achieve our global coverage through a combination of wholly-owned companies, licence
agreements, affiliates and strategic partnerships and alliances. Some of our wholesalers also
distribute wine, spirits and soft drinks. Our brands are well established in both profitable and
mature markets and thanks to our acquisitions and joint ventures in India, Africa, Asia and Latin
America we have a strong platform for future growth from emerging beer markets.