Heineken today Priorities Where we operate Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - Heineken - is available in almost every country on the globe and is the world's most valuable international premium beer brand. Our aim is to be a leading brewer in each of the markets in which we operate and to have the world's most prominent brand portfolio. Our principal international brand is Heineken®, but the Group brews and sells more than 200 international premium, regional, local and specialty beers and ciders, including Amstel®, Birra Moretti®, Cruzcampo®, Dos Equis®, Foster's®, Kingfisher®, Newcastle Brown Ale®, Ochota®, Primus®, Sagres®, Sol®, Star®, Strongbow®, Tecate®, Tiger® and Zywiec®. Marketing excellence and innovation are key components of our growth strategy. In everything we do, it is consumers and their changing needs that are at the heart of our efforts. We also play an important role in society and in the communities in which we operate. Social responsibility and sustainability underpin everything we do. Being the world's most international brewer, we believe we can make a difference. As part of this, we continue to increase our initiatives to combat alcohol abuse and misuse and we work hard to reach the highest environmental standards in the industry. For more information see page 5 nnual Report 2010 We have the widest presence of all international brewers, thanks to our global network of distributors and 140 breweries in more than 70 countries. In Europe, we are the largest brewer and globally we are the biggest cider maker. Western Europe Central and Eastern Europe Africa and the Middle East Americas Asia Pacific Heineken N.V. We achieve our global coverage through a combination of wholly-owned companies, licence agreements, affiliates and strategic partnerships and alliances. Some of our wholesalers also distribute wine, spirits and soft drinks. Our brands are well established in both profitable and mature markets and thanks to our acquisitions and joint ventures in India, Africa, Asia and Latin America we have a strong platform for future growth from emerging beer markets.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2010 | | pagina 9