The quick read
€16,133 million
€2,608 million
€1,445 million
145.9 million hectolitres
26 million hectolitres
Financials
History
Organic net profit growth of 19.7 per cent
Reported net profit of EUR1,436 million
Heineken brand premium volume grew 3.4 per cent
Revenue +9.7%
EBIT (beia) +25%
Net profit (beia) +37%
Consolidated beer volume +17%
Heineken volume in premium segment +3.4%
EBIT (beia)'
In millions of EUR
1.748
■■1.932
1 Restated for change in accounting policies
as disclosed in note 3(b) of the notes to the
consolidated financial statements.
Consolidated beer volume
In millions of hectolitres
Net profit (beia)
In millions of EUR
1MB 1,119
1.013
Heineken volume in premium segment
In millions of hectolitres
Overview
The Heineken story began almost 150 years
ago in 1864 when Gerard Adriaan Heineken
acquired a small brewery in the heart of
Amsterdam. Since 1886, the unique Heineken
A-yeast has guaranteed the pure, premium
taste of Heineken beer. After 13 years of
prohibition, in 1933, Heineken set foot on
American soil and in 1937 the first Heineken
beer was brewed outside the Netherlands,
in what was then the Dutch East Indies.
Over the ensuing years, growth and
acquisitions substantially expanded the
Company, firstly in Western Europe and Africa
followed by acquisitions in Central and Eastern
Europe and Russia.
In 2010, Heineken continued to create new
platforms for future growth by acquiring
the beer operations of Fomento Económico
Mexicano, S.A.B. de CM. in Mexico (including
its US and other export business) and Brazil, an
acquisition that strengthened the Company's
leading international portfolio with the addition
of the Dos Equis®, Tecate® and Sol® brands.
Four generations of the Heineken family have
been passionately involved in the expansion of
the Heineken brand and the Heineken Company
throughout the world.