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Financial statements Notes to the consolidated financial statements
3. Significant accounting policies
(g) Intangible assets
(i) Goodwill
Goodwill arises on the acquisition of subsidiaries, associates and joint ventures and represents the excess of the cost of the acquisition
over Heineken's interest in net fair value of the net identifiable assets, liabilities and contingent liabilities of the acquiree.
Goodwill on acquisitions of subsidiaries is included in 'intangible assets'. Goodwill arising on the acquisition of associates and joint
ventures is included in the carrying amount of the associate, respectively the joint ventures. In respect of acquisitions prior to
1 October 2003, goodwill is included on the basis of deemed cost, being the amount recorded under previous GAAP. Goodwill
on acquisitions purchased before 1 January 2003 has been deducted from equity.
Goodwill arising on the acquisition of a non-controlling interest in a subsidiary represents the excess of the cost of the additional
investment over the carrying amount of the interest in the net assets acquired at the date of exchange.
Goodwill is measured at cost less accumulated impairment losses (refer accounting policy 3i(ii)). Goodwill is allocated to individual
or groups of cash-generating units (CGUs) for the purpose of impairment testing and is tested annually for impairment. Negative
goodwill is recognised directly in profit or loss as other income.
(ii) Brands
Brands acquired, separately or as part of a business combination, are capitalised if they meet the definition of an intangible asset
and the recognition criteria are satisfied.
Brands acquired as part of a business combination are valued at fair value based on the royalty relief method. Brands acquired
separately are measured at cost.
Strategic brands are well-known international/local brands with a strong market position and an established brand name. Strategic
brands are amortised on an individual basis over the estimated useful life of the brand. Other brands are amortised on a portfolio
basis per country.
(Hi) Customer-related and contract-based intangibles
Customer-related and contract-based intangibles are capitalised if they meet the definition of an intangible asset and the recognition
criteria are satisfied. If the amounts are not material these are included in the brand valuation. The relationship between brands an l
customer-related intangibles is carefully considered so that brands and customer-related intangibles are not both recognised on the
basis of the same cash flows.
Customer-related and contract-based intangibles acquired as part of a business combination are valued at fair value. Customer-related
and contract-based intangibles acquired separately are measured at cost.
Customer-related and contract-based intangibles are amortised over the period of the contractual arrangements or the remaining
useful life of the customer relationships.