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Heineken
Welcome to our Annual Report 2010. Once you
have explored our report, you can find out
more about our performance, our brands and
our objectives for the future via our corporate
website www.Heinekenlnternational.com
1 Key figures
2 The quick read
Report of the Executive Board
4 Chief Executive's Statement
7 Outlook 2011
8 Executive Committee
10 Operational Review
18 Regional Review
Western Europe
22 Central and Eastern Europe
Africa and the Middle East
Americas
Asia Pacific
30 Risk Management and Control Systems
35 Financial Review
40 Corporate Governance Statement
Report of the Supervisory Board
50 To the Shareholders
53 Remuneration Report
Financial statements
Comprehensive Income
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141 Statement of the Executive Board
142 Appropriation of Profit
143 Independent Auditor's Report
144 Shareholder Information
148 Countries and Brands
156 Historical Summary
158 Glossary
160 Reference Information
59 Consolidated Income Statement
60 Consolidated Statement of
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Other information
Consolidated Statement of
Financial Position
Consolidated Statement of Cash Flows
Consolidated Statement of Changes
in Equity
Notes to the Consolidated
Financial Statements
Heineken N.V. Balance Sheet
Heineken N.V. Income Statement
Notes to the Heineken N.V.
Financial Statements
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