Africa and the
Niddle East
Report of the Executive Board Regional Review
€1,988 million
€548 million
€549 million
19.1 million hectolitres
13.1 per cent
2.7 million hectolitres
Volumes were strong, reflecting growth
across all markets in the region including
Nigeria, South Africa, the Democratic
Republic of Congo, Republic of Congo,
Burundi, Rwanda and Egypt. The total change
in consolidated beer volume reflects a shift
from imported product to local production
by our joint venture operation in South Africa
as of January 2010.
Revenue
EBIT
EBIT (beia)
Consolidated beer volume
Consolidated beer volume as of Group
Heineken volume in premium segment
Soft drink volume grew 10 per cent reaching
5.8 million hectolitres, with strong performances
in the Democratic Republic of Congo, Burundi,
Rwanda and Tunisia. In Nigeria, the growth
was driven by solid performance of the Fayrouz
brand. Volume of the Heineken brand increased
substantially in South Africa and Nigeria.
EBIT (beia) in the region grew 10 per cent on an
organic basis, driven by higher volume and pricing
and a larger contribution from our joint ventures.
The beer market i Nigeria grew 10 per cent,
supported by a strong economic recovery and
higher prices for oil and natural gas. All key brands
achieved solid volume growth, led by Heineken
and Amstel. Volume of the Star brand grew,
supported by strong sales of the can package.
In January 2011, Heineken announced the addition
of 5 breweries via the acquisition of two holding
companies from the Sona Group. These acquired
breweries provide an immediate additional
production capacity of 3.7 million hectolitres and
alleviate existing capacity constraints. In addition,
the breweries broaden the Company's geographic
reach in the country.
Heineken N.\
Heineken's joint venture operation in South Africa
grew volume by 8.6 per cent and continued to
gain market share. The Heineken and Windhoek
brands led this strong volume performance.
Volume of the Amstel brand was lower due to
the transfer from one-way bottles to smaller
size returnable bottles. An investment project
is under way to expand production capacity at
the Sedibeng brewery to 4.5 million hectolitres
by the fourth quarter of 2011.
in Egypt, the beer market grew in the double digits,
driven by a supportive economic environment and
increased tourism. Volume of Al Ahram grew 12
per cent organically, driven by the Stella, Birrel and
Sakara brands. EBIT (beia) increased substantially.
EBIT (beia) of Bralima in the Democratic Republic
of Congo grew significantly, driven by strong
j growth in volume and higher pricing.
In November 2010, Heineken acquired an
additional 5 per cent stake in Bralirwa, Rwanda,
increasing our shareholding in the company to
75 per cent. The remaining 25 per cent of the
shares were listed on the Rwandan stock
exchange, representing the first initial public
offering of a local company. In Burundi, volume
of Brarudi increased, driven by a strong economy
following an excellent coffee crop.
