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Report of the Executive Board Operational Review
Partnerships
What is also clear is that 'Brewing a Better Future'
cannot be delivered by Heineken alone. Therefore,
partnership with many other stakeholders will be
another key part of the way we learn, share and
deliver the agenda. For this reason, in 2010
stronger partnerships were established.
In November, Fleineken accepted an
invitation from the United Nations to join
Global Compact LEAD - an elite group
of companies that will accelerate global
progress on sustainability and the
Millennium Development Goals
Heineken significantly increased its
participation in the World Economic Forum,
in particular its commitment to work on
Agricultural, Water and Health groups
Heineken took up the role of Vice-chair of the
International Center for Alcohol Policies (ICAP)
and in 2011 will assume the role of Chairman
New commitments were made to the
European Forum on Alcohol and Health
In addition, Heineken's commitment to partnership
with industry to deliver better, more sustainable
ways of working was also increased in 2010 via:
becoming a member of the Beverage Industry
Round Table (BIER), a technical alliance of
global beverage companies focused on water
stewardship, energy and climate change and
stakeholder engagement
Joining forces with Smartway Europe and
Clean Cargo: initiatives aimed at development
of standards for carbon emission calculation in
distribution, and improving the impact of
distribution on the environment
New work as part of the Global Packaging
Project (GPP), a project from the Consumer
Goods Forum Sustainability Pillar. The GPP
addresses the need in our industry
for a common language to enable
informed discussion between businesses
on sustainable packaging
New membership of the Dutch Green Building
Council (DGBC) and the International
Sustainability Alliance (ISA); both are initiatives
on measuring and reporting the
environmental performance of buildings.
External measurement and recognition
It is always pleasing to be recognised for the
efforts we make. In particular we were happy
to be awarded the 2010 World Business and
Development Award from the UN Development
Programme for our ground breaking sustainable
local supply chain initiative in Sierra Leone.
Through a successful partnership, we are making
agriculture more sustainable and empowering
local communities and people.
Additionally, we retained our membership
of FTSE4Good and indication that we remain
on track with our efforts.
In the interests of transparency though, we were
disappointed that in 2010 we did not rank as one
of the top five global beverage companies in the
SAM Dow Jones Sustainability Index (SAM DJSI).
It is clear the beverage industry as a whole is
taking the subject of sustainability as a priority
but we believe that our 'Brewing a Better Future'
agenda will enable us to regain our ranking.
Our 'Brewing a Better Future'journey has only
just begun. As always, we will maintain dialogue
with our stakeholders in order to improve our
performance. We cannot deliver without this
dialogue and in this spirit, we welcome any and all
comments or questions on our approach. You can
contact us via www.heinekeninternational.com/
sustainability or via the names and mail addresses
in our Sustainability Report.
Human Resources
As our business continues to increase in scale and
complexity, our people remain our main source
of competitive advantage. We welcomed many
new employees in 2010 with the acquisition of the
FEMSA beer business, hence employing more than
65,000 people. Whilst our increased global
footprint presents many opportunities for
our people it also requires a more disciplined
approach in our staffing, succession, development
and reward practices. In 2010, we laid out the
HR functional foundation in four key areas:
