Report of the Executive Board
The two members of the Executive Board, the five Regional
Presidents and six Chief Officers together form the Executive
Committee. The Executive Committee is the highest consultative
body within Heineken. The Executive Committee supports
the development of policies and ensures the alignment and
continuous implementation of key priorities and strategies
across the organisation.
1. Jean-Frangois van Boxmeer (Belgian; 1961)
Chairman Executive Board/CEO
In 2001 appointed member of the Executive Board
and from 1 October 2005 Chairman of the Executive
Board/CEO. Joined Heineken in 1984 and held various
management positions in Rwanda (Sales Marketing
Manager), Democratic Republic of Congo (DRC) (General
Manager), Poland (Managing Director), Italy (Managing
Director). Executive Board responsibility for Heineken
Regions and Global functions: Human Resources,
Corporate Relations, Supply Chain, Commerce, Legal
Affairs, Strategy, Internal Audit and Company Secretary.
2. René Hooft Graafland (Dutch; 1955)
Member Executive Board/CFO
In 2002, appointed member of the Executive Board.
Joined Heineken in 1981 and held various management
positions in DRC (Financial Director), the Netherlands
(Marketing Director), Indonesia (General Manager)
and the Netherlands (Director Corporate Marketing,
Director Heineken Export Group). Executive Board
responsibility for Global functions: Control
Accounting, Tax Financial Markets, Business
Development and Business Services.
3. Didier Debrosse (French; 1956)
Regional President Western Europe
Joined Heineken in France in 1997 as Sales and Marketing
Manager, after having worked with Nivea and Kraft
Jacobs Suchard, where he had various commercial
positions. He was later appointed General Manager
of Brasseries Heineken in France. In 2003, he became
Managing Director of Heineken France and Regional
President in 2005.
4. Frans Eusman (Dutch; 1962)
Chief Business Services Officer
Joined Heineken in 1987. He has worked in various finance
and general management positions in Europe and Asia,
which included his role as Corporate Control Accounting
Director from 2003 to 2005. From 2005 to 2010, he was
Managing Director of Heineken France. In 2010, he was
appointed Chief Business Services Officer.
5. Marc Gross (French; 1958)
Chief Supply Chain Officer
Joined Heineken in Greece in 1995. In 1999 he became
Regional Technical Manager North, Central and Eastern
Europe. In 2002 he became Managing Director of
Heineken Netherlands Supply. Prior to joining Heineken,
he held various management roles with international
food and consumer businesses. He was appointed Group
Supply Chain Director in 2005.
6. Siep Hiemstra (Dutch; 1955)
Regional President Asia Pacific
Joined Heineken in 1978 and worked in various
commercial and logistic positions. In 1989 he was
appointed Country Manager of Heineken Export based
in Seoul, South Korea. Subsequently, he held various
management positions in several countries including
Papua New Guinea, lie de la Reunion and Singapore. In
2001, he was appointed Director of Heineken Technical
Services and Regional President in 2005.
7. Tom de Man (Dutch; 1948)
Regional President Africa and the Middle East
Joined Heineken Technical Services in 1971. Following
this, he held various management positions in Singapore,
Korea, Japan, Nigeria and Italy. From 1992, he was Group
Production Policy Control Director. In 2003, he was
appointed Managing Director of Heineken's operations
in Sub-Saharan Africa and Regional President in 2005.
8. Alexis Nasard (Lebanese; 1966)
Chief Commercial Officer
Joined Heineken in February 2010, after 17 years with
Proctor and Gamble (P&G) in senior marketing and
management roles. From 2006, he was General Manager
of the Personal Care business for Central and Eastern
Europe, the Middle East and Africa. Prior to P&G, he
was market analyst at Frost Sullivan and strategic
planning analyst at Bechtel Corp, both in the US.
9. Michael O'Hare (Irish; 1967)
Chief Human Resources Officer
Joined Heineken in May 2009, following 13 years at
PepsiCo, of which two years as Chief Personnel Officer.
Between 1998 and 2004, he was based in the US both
within Head Office and operating business units. From
2004 to 2007, he held the function of Chief Personnel
Officer/VP Greater China. Prior to this, he spent six years
in banking and accounting. In 2009, he was appointed
Group Human Resources Director.
Heineken N.V. Annual Report 2010
10. John Nicolson (British; 1953)
Regional President Americas
Entered the beer industry in 1993 through Foster's
Brewing Group as Group Executive Director of the
Courage business. In 1995, Scottish Newcastle
acquired the Courage business and he took up the
role of Group Marketing Director. From 2000 until April
2008, John was an Executive Board member of Scottish
Newcastle pic. In October 2008, he was appointed
Regional President with Heineken.
11. Nico Nusmeier (Dutch; 1961)
Regional President Central and Eastern Europe
Joined Heineken in 1985 as a management trainee
and graduated as a master brewer in 1988. Since
then he has held various management positions
within Heineken in many parts of the world. In 2001,
he was appointed Managing Director of Grupa Zywiec
in Poland and Regional President in 2005.
12. Sean O'Neill (British; 1963)
Chief Corporate Relations Officer
Joined Heineken in 2004 following eight years in senior
roles within the alcoholic beverages sector. Prior to this,
he held management roles with a global communication
and corporate affairs consultancy based in the UK,
Russia, the Middle East and Australia. In 2005, he was
appointed Group Corporate Relations Director.
13. Floris van Woerkom (Dutch; 1963)
Chief Control Accounting Officer
Joined Heineken in 2005 as Group Control Accounting
Director, after having worked with Unilever for 18 years,
where he held various international positions including
Finance Director in Mexico and regional Vice-President
Finance in Latin America.