Asia Pacific €305 €103 €103 4.5 million hectolitres million million million 2*7 million hectolitres Beer contains vitamins Revenue EBIT (beia) Consolidated beer volume Heineken volume in premium segment CONSOLIDATED BEER VOLUME Did you know: Beer contains most of the B vitamins and several essential minerals such as potassium, calcium, magnesium and silicon Report of the Executive Board Regional Review IN MILLIONS OF HECTOLITRES 2005 2006 ■HHIH 2007 2008 2009 I 40 Annual Report 2009 - Heineken N.V. Despite the challenging market conditions, revenue increased 9.3 per cent. EBIT (beia) increased 59 per cent or EUR38 million, mostly due to the strong performance in Indonesia and at Asia Pacific Breweries. Heineken operates in the region through: Asia Pacific Breweries (APB), the joint venture with Fraser Neave covering large parts of Asia and the Pacific Islands United Breweries Limited (UBL), the joint venture in India Its own breweries in Indonesia and New Caledonia Export and licensing Heineken' is by far Asia Pacific's most preferred international premium beer, with a total volume of 4.5 million hectolitres. In addition, Heineken's joint ventures have strong regional and local brands, including Tiger®, Kingfisher, Larue, Anchor, SP and Tui, leading in the markets where they operate. Several markets in which APB operates, suffered from weak consumer sentiment leading to lower beer consumption and a decline in Group beer volume. Consolidated beer volume grew 1.4 per cent as Multi Bintang Indonesia, Grande Brasserie de Nouvelle Caledonie and Taiwan performed well. Volume of the Heineken brand grew 3.4 per cent, mainly driven by strong growth in Vietnam, China, New Caledonia and Taiwan. On 7 December 2009, Heineken announced the intended transfer of its controlling interest in Multi Bintang Indonesia (MBI) and Grande Brasserie de Nouvelle-Caledonie (GBNC) to APB which transforms APB into an even more profitable business and a stronger platform for growth in South East Asia and the Pacific Islands. The transfer took place in February 2010. Annual Report 2009 - Heineken N.V.

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