4.5 million hectolitres
2*7 million hectolitres
Beer contains vitamins
Consolidated beer volume
Heineken volume in premium segment
CONSOLIDATED BEER VOLUME
Did you know:
Beer contains most of the B
vitamins and several essential
minerals such as potassium,
calcium, magnesium and silicon
Report of the Executive Board
IN MILLIONS OF HECTOLITRES
40 Annual Report 2009 - Heineken N.V.
Despite the challenging market conditions, revenue
increased 9.3 per cent. EBIT (beia) increased 59 per cent
or EUR38 million, mostly due to the strong performance
in Indonesia and at Asia Pacific Breweries.
Heineken operates in the region through:
Asia Pacific Breweries (APB), the joint venture with
Fraser Neave covering large parts of Asia and the
United Breweries Limited (UBL), the joint venture in India
Its own breweries in Indonesia and New Caledonia
Export and licensing
Heineken' is by far Asia Pacific's most preferred international
premium beer, with a total volume of 4.5 million hectolitres.
In addition, Heineken's joint ventures have strong regional
and local brands, including Tiger®, Kingfisher, Larue, Anchor,
SP and Tui, leading in the markets where they operate.
Several markets in which APB operates, suffered from weak
consumer sentiment leading to lower beer consumption and
a decline in Group beer volume.
Consolidated beer volume grew 1.4 per cent as Multi Bintang
Indonesia, Grande Brasserie de Nouvelle Caledonie and
Taiwan performed well.
Volume of the Heineken brand grew 3.4 per cent, mainly
driven by strong growth in Vietnam, China, New Caledonia
On 7 December 2009, Heineken announced the intended
transfer of its controlling interest in Multi Bintang Indonesia
(MBI) and Grande Brasserie de Nouvelle-Caledonie (GBNC)
to APB which transforms APB into an even more profitable
business and a stronger platform for growth in South East
Asia and the Pacific Islands. The transfer took place in
Annual Report 2009 - Heineken N.V.