gcer 'S/Ü« in the world
Regional performance in 2009
Pidyoukno* ofthe 0|deSt
beverages in
bcVel?9ahibrewed and
Humankind has brc
drunk beer since the earliest
evidence is in the form
of stone carvings dating
back to 4,000 BC.
days of civilisation. The oldest
Western
Europe 8,432 502 792 47-i 37-6 7-5
Central and
Eastern Europe
3,200
347
389
46.2
36.9
2-5
Africa and the
Middle East
1,817
485
485
19.8
15-8
2.3
Region
Consolidated
Revenue EBIT EBIT (beia) beer volume
(EUR million) (EUR million) (EUR million) (million HL)
Heineken volume
Consolidated in premium
beer volume segment
as of Group (million HL)
Annual Report 2009 - Heineken N.V.
The Americas 1,541
Asia Pacific 305