Countries and brands
As at 31 December 2009
At Heineken we aim to be a leading
brewer in each of the markets in
which we operate and to have the
world's most prominent brand
portfolio. The tables in this section
show our breweries and brands
worldwide.
1. Western Europe
2. Central and Eastern Europe
3. Africa and the Middle East
4. The Americas
5. Asia Pacific
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Other information
Heineken is Western Europe's largest and leading beer
brewer. We have market leadership positions in the
UK, the Netherlands and Spain and we are the number
two player in Belgium, Finland, France, Ireland, Italy,
Portugal and Switzerland. Heineken is also brewed
under licence and various Group brands are imported
into several other Western European markets.
Heineken is the largest brewing group in Central
Europe, leading in Greece, Austria, Slovakia, Bulgaria
and FYR Macedonia. We are the number two player in
Poland, Romania, Croatia and Belarus. Heineken has
strong market positions in Russia, Germany, Hungary,
Serbia and the Czech Republic. Heineken, and in some
cases Amstel, are also brewed under licence or
imported into several other Central and Eastern
European markets.
Heineken is also very successful in Africa and the
Middle East. We have owned breweries and have
enjoyed substantial market positions in several
African countries for more than 50 years. As well as
brewing a variety of local brands, we also brew and
export the Heineken and Amstel brands across the
region. Most of the Operating Companies also produce
and market soft drinks.
Heineken has built a strong position in the Americas,
with exports to the USA, Central America and the
Caribbean. Heineken also owns a number of breweries
in the Caribbean and Central America and has
interests in and licensing agreements with several
breweries in Central and South America. The
agreement of Heineken USA and FEMSA of Mexico
made Heineken the exclusive national importer,
marketer and seller of FEMSA's brands for ten years.1
Our interest in Compania Cervecerias Unidas (CCU)
provides a significant position in Chile and Argentina.
Underpinning our position in the region is our
Singapore-based joint venture with Fraser Neave,
Asia Pacific Breweries (APB). It operates breweries in
Singapore, Laos, Malaysia, Mongolia, Thailand,
Vietnam, Cambodia, China, New Zealand, Papua New
Guinea and Sri Lanka, and as from February 2010 also
in Indonesia and New Caledonia.2 Heineken is brewed
at several of APB's breweries throughout the region. In
India, we have a 37.5 per cent stake in United
Breweries Limited (UBL) and a 50/50 joint venture in
Millenium Alcobev with UBL. UBL is the market leader
in India. We also import Heineken into the region.
Heineken beer has a strong market position,
particularly in Thailand, Vietnam, Australia, New
Zealand, Singapore and Taiwan.
Geographic distribution of consolidated beer volume
In thousands of hectolitres20092008
Western Europe
47,151
44,245
6.6
Central and
Eastern Europe
46,165
50,527
(8.6)
Africa and the
Middle East
19,820
18,076
9.7
The Americas
9,430
10,329
(8.7)
Asia Pacific
2,681
2,644
1.4
Consolidated beer volume
125,247
125,821
(0.5)
1 On 11 January 2010 the acquisition of the beer business of FEMSA was announced.
2 On 10 February 2010 we transferred a significant part of our controlling interest in PT Multi Bintang Indonesia
and Grande Brasserie de Nouvelle Calédonie to APB.
Annual Report 2009 - Heineken N.V.
