THEY FIRST BECQME EXPERTS ON WATER. 43 ONLINE INFORMATION WWW.HEINEKEN.COM WWW.ENJOYHEINEKENRESPONSIBLY.COM WWW.AMSTEL.COM WWW.TIGERBEER.COM HEINEKEN N.V. ANNUAL REPORT 2008 OWN OPERATIONS Multi Bintang Indonesia reported higher revenue and EBIT (beia), driven by higher volumes of its three key brands, Bintang, Guinness and Heineken. Despite strong pricing, Multi Bintang increased its market share. Brasserie de Nouvelle Caledonie increased sales of its 'Number One' beer and the Heineken brand. The brand portfolio was strengthened with the introduction of Hinano, a Tahitian beer brand produced under licence. The range of soft drinks was extended with the inclusion of higher-margin drinks. Revenue and EBIT (beia) increased. EXPORT AND LICENSING OPERATIONS SN THE REGION ASIA PACIFIC In Taiwan, the Heineken brand continued its growth ajectory. The growth was particularly strong in the on-trade. Heineken® volume in South Korea, Taiwan ind Australia enjoyed healthy growth. UNITED BREWERIES, INDIA Jnited Breweries (UBL) is the market leader in India and ells the leading Indian beer brand Kingfisher. Heineken as a stake of 37.5 per cent in the company. JBL continued to grow volume despite suspension of beer upply in the State of Andhra Pradesh during the summer, id the company gained share. Beer volume of United reweries is not included in Heineken's Group beer volume. he decrease of the share price of United Breweries in India vas a trigger for impairment testing. Because no detailed nancial information is provided by UBL to Heineken, it ad to reduce the book value of its investment based on ie share price. In March 2008, the joint venture partners f Heineken in UBL filed legal proceedings in India against arious Scottish Newcastle, Heineken and Carlsberg ntities claiming that the rights enjoyed by Scottish ewcastle India Private Limited (the entity through which leineken holds its investment in UBL) in a shareholders greement relating to UBL and the Articles of ssociation of UBL are personal to S&N and do not urvive the takeover of S&N by Sunrise Acquisitions mited in April 2008. L,"'" BEFORE OUR BREWERS BECOME EXPERTS ON BEER Tiger J JOY WINNING

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2008 | | pagina 45