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EXPERTS
ON WATER.
43
ONLINE INFORMATION
WWW.HEINEKEN.COM
WWW.ENJOYHEINEKENRESPONSIBLY.COM
WWW.AMSTEL.COM
WWW.TIGERBEER.COM
HEINEKEN N.V. ANNUAL REPORT 2008
OWN OPERATIONS
Multi Bintang Indonesia reported higher revenue and
EBIT (beia), driven by higher volumes of its three key brands,
Bintang, Guinness and Heineken. Despite strong pricing,
Multi Bintang increased its market share.
Brasserie de Nouvelle Caledonie increased sales of its
'Number One' beer and the Heineken brand. The brand
portfolio was strengthened with the introduction of Hinano,
a Tahitian beer brand produced under licence. The range of
soft drinks was extended with the inclusion of higher-margin
drinks. Revenue and EBIT (beia) increased.
EXPORT AND LICENSING OPERATIONS
SN THE REGION ASIA PACIFIC
In Taiwan, the Heineken brand continued its growth
ajectory. The growth was particularly strong in the
on-trade. Heineken® volume in South Korea, Taiwan
ind Australia enjoyed healthy growth.
UNITED BREWERIES, INDIA
Jnited Breweries (UBL) is the market leader in India and
ells the leading Indian beer brand Kingfisher. Heineken
as a stake of 37.5 per cent in the company.
JBL continued to grow volume despite suspension of beer
upply in the State of Andhra Pradesh during the summer,
id the company gained share. Beer volume of United
reweries is not included in Heineken's Group beer volume.
he decrease of the share price of United Breweries in India
vas a trigger for impairment testing. Because no detailed
nancial information is provided by UBL to Heineken, it
ad to reduce the book value of its investment based on
ie share price. In March 2008, the joint venture partners
f Heineken in UBL filed legal proceedings in India against
arious Scottish Newcastle, Heineken and Carlsberg
ntities claiming that the rights enjoyed by Scottish
ewcastle India Private Limited (the entity through which
leineken holds its investment in UBL) in a shareholders
greement relating to UBL and the Articles of
ssociation of UBL are personal to S&N and do not
urvive the takeover of S&N by Sunrise Acquisitions
mited in April 2008.
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