€279 million
€(136) million
€65 million
2.6 million hectolitres
4.4 million hectolitres
ASIA PACIFIC
REGIONAL REVIEW CON JED
revenue
ebit
ebit (beia)
consolidated beer volume
heineken volume in premium segment
consolidated beer volume "Our differentiated business model, great people and
a unique brand portfolio led by Heineken®, helped
us to deliver sustained growth in value and volume."
2008 2.6 President Heineken Asia Pacific
Siep Hiemstra
VIET
40 REPORT OF THE EXECUTIVE BOARD
HEINEKEN N.V. ANNUAL REPORT 2008
IN MILLIONS OF HECTOLITRES
2004 2.1
2005 WÊÊÊ 2.2
2006 2.2
2007 2.4
HEINEKEN N.V. ANNUAL REPORT 2008
/olume and revenue developed well in the region.
Underlying EBIT (beia) was positive, but reported EBIT
howed only a marginal increase due to the effect of
egative currency fluctuation against the euro, start-up
;osts of recently completed breweries and a reduction of
the book value of a stake in the Kingway Breweries in China.
Heineken operates in the region through:
Asia Pacific Breweries (APB), the joint venture
with Fraser Neave.
Its own operations.
Export and licensing.
Heineken also has a substantial investment in United
Breweries, the market leader in India. Heineken Group
volume in the region grew 9 per cent and reached 14.6
million hectolitres, with strong growth in Vietnam, Taiwan,
China, Malaysia, Singapore, South Korea and Indonesia.
