www.heineken.com
www.heinekenpremiumlight.com
www.amstellight.com
www.cervezatecate.com
www.kaiser.com.br
39
ONLINE INFORMATION
HEINEKEN N.V. ANNUAL REPORT 2008
The Champions League Trophy went on tour in Latin
America
CANADA
Heineken Canada increased substantially its revenues
and EBIT (beia), driven by the strong performance of the
Heineken brand, which grew 11 per cent mainly thanks to
additional penetration in the on-trade segment. For the first
time the brand exceeded the 500,000 hectolitres threshold.
LATIN AMERICA AND CARIBBEAN
Heineken operates in the region through:
Controlled operations: Panama, Bahamas, St. Lucia,
Martinique and Suriname
CCU, a joint venture controlling the leading brewer in
Chile and number two in Argentina
A minority stake in FEMSA Cervejas Brazil and in FIFCO
in Costa Rica
Exports to a number of markets of which Puerto Rico is
the most significant
Both revenues and EBIT (beia) for our fully consolidated
operations in the area grew, thanks to higher volume and
the implementation of price increases.
In Chile, CCU continues to enjoy strong market leadership,
and recorded 8 per cent beer volume growth, driven by
Heineken (+22 per cent) and other local brands Escudo and
Cristal. The devaluation of the peso (-21 per cent) limited the
profit contribution to Heineken. Volume in the Caribbean
markets grew 7.9 per cent, despite weaker tourism affecting
trading in Bahamas and Puerto Rico. Performances in
Panama and Suriname were strong.