www.heineken.com www.heinekenpremiumlight.com www.amstellight.com www.cervezatecate.com www.kaiser.com.br 39 ONLINE INFORMATION HEINEKEN N.V. ANNUAL REPORT 2008 The Champions League Trophy went on tour in Latin America CANADA Heineken Canada increased substantially its revenues and EBIT (beia), driven by the strong performance of the Heineken brand, which grew 11 per cent mainly thanks to additional penetration in the on-trade segment. For the first time the brand exceeded the 500,000 hectolitres threshold. LATIN AMERICA AND CARIBBEAN Heineken operates in the region through: Controlled operations: Panama, Bahamas, St. Lucia, Martinique and Suriname CCU, a joint venture controlling the leading brewer in Chile and number two in Argentina A minority stake in FEMSA Cervejas Brazil and in FIFCO in Costa Rica Exports to a number of markets of which Puerto Rico is the most significant Both revenues and EBIT (beia) for our fully consolidated operations in the area grew, thanks to higher volume and the implementation of price increases. In Chile, CCU continues to enjoy strong market leadership, and recorded 8 per cent beer volume growth, driven by Heineken (+22 per cent) and other local brands Escudo and Cristal. The devaluation of the peso (-21 per cent) limited the profit contribution to Heineken. Volume in the Caribbean markets grew 7.9 per cent, despite weaker tourism affecting trading in Bahamas and Puerto Rico. Performances in Panama and Suriname were strong.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2008 | | pagina 42