PRIMUS
ONLINE INFORMATION
WWW.HEINEKEN.COM
WWW.ENJOYHEINEKENRESPONSIBLY.COM
WWW.ENJOYAMSTELRESPONSIBLY.COM
WWW.FAYROUZ.COM
«Jo
on
HEINEKEN N.V. ANNUAL REPORT 2008
SOUTH AFRICA
In South Africa, Heineken operates through joint ventures
with Diageo and Namibian Breweries, that offer a range of
beers, ciders and ready-to-drink brands. Construction of
the 3 million hectolitre brewery near Johannesburg is on
schedule, and will be operational towards the end of 2009.
Group beer volume continued to grow strongly reaching
1.7 million hectolitres. Volume of imported Amstel met its
ambitious target and is now selling 1.2 million hectolitres.
The strong brand equity, supported by a further increase in
distribution and intensive commercial support drove this
performance. Heineken brand volume grew organically by
more than 40 per cent. Currently, Amstel is sold in cans and
one-way bottles imported from The Netherlands. Due to high
transportation costs and the weak rand, profit is negative at
this stage. However, it is expected to reverse once local
brewing commences.
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