PRIMUS ONLINE INFORMATION WWW.HEINEKEN.COM WWW.ENJOYHEINEKENRESPONSIBLY.COM WWW.ENJOYAMSTELRESPONSIBLY.COM WWW.FAYROUZ.COM «Jo on HEINEKEN N.V. ANNUAL REPORT 2008 SOUTH AFRICA In South Africa, Heineken operates through joint ventures with Diageo and Namibian Breweries, that offer a range of beers, ciders and ready-to-drink brands. Construction of the 3 million hectolitre brewery near Johannesburg is on schedule, and will be operational towards the end of 2009. Group beer volume continued to grow strongly reaching 1.7 million hectolitres. Volume of imported Amstel met its ambitious target and is now selling 1.2 million hectolitres. The strong brand equity, supported by a further increase in distribution and intensive commercial support drove this performance. Heineken brand volume grew organically by more than 40 per cent. Currently, Amstel is sold in cans and one-way bottles imported from The Netherlands. Due to high transportation costs and the weak rand, profit is negative at this stage. However, it is expected to reverse once local brewing commences. e 30

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2008 | | pagina 39