I
€1,774 million
€462 million
€463 million
18.1 million hectolitres
2.1 million hectolitres
AFRICA AND
THE MIDDLE EAST
32
REGIONAL REVIEW CONTINUED
o
aé-
REVENUE
EBIT
EBIT (BEIA)
CONSOUDATED BEER VOLUME
HEINEKEN VOLUME IN PREMIUM SEGMENT
CONSOUDATED BEER VOLUME
"Our clear understanding of markets and consumers
combined with strong brands and early investment
in our business have helped us deliver another year
of outstanding growth."
Tom de Man
President Heineken Africa and the Middle East
33
REPORT OF THE EXECUTIVE BOARD
HEINEKEN N.V. ANNUAL REPORT 200f
c)
IN MILLIONS OF HECTOLITRES
2004 I
2005 I
2006 I
2007 I
2008 I
10.4
10.7
12.5
HEINEKEN N.V. ANNUAL REPORT 2008
Revenue grew 35 per cent, of which 33 per cent was organic.
rhis was driven by higher volume and better pricing. An
mprovement in sales mix also contributed to a strong
increase in revenue. EBIT (beia) increased 42 per cent, driven
by strong performances of our operations in Nigeria, DRC
and Egypt.
Consolidated beer volume grew 23 per cent. Almost all
countries showed positive volume growth, with substantial
volume gains in Nigeria, South Africa and the Democratic
Republic of Congo (DRC). This helped to reinforce our number
two position in this fast-growing continent.
Volume of the Heineken brand across the region grew 31
per cent, or 492,000 hectolitres. South Africa (+40 per cent)
and Nigerian Breweries (+60 per cent) were the largest
contributors. Group volume of the Amstel brand grew 33 per
cent to 2.3 million hectolitres. In South Africa, we continue to
regain volume.
Consolidated soft drink volume in Africa and the Middle East
increased 6 per cent at 4.3 million hectolitres.
he Africa and the Middle East region was the star
>erformer in terms of delivering organic growth in both
volume and profit. The region added over 3.4 million
Hectolitres of beer to volume and €137 million to EBIT (beia).
The strong performance is attributable to a combination of
icreased market share, rigorous cost control and improved
oricing. Political stability and strong economic growth in the
egion played their role in assisting this result.
