€3,687 million €111 million €400 million 50.5 million hectolitres 2.8 million hectolitres CENTRAL AND EASTERN EUROPE 28 REPORT OF THE EXECUTIVE BOARD REGIONAL REVIEW CONTINUED REVENUE EBJT EBIT (BEIA) CONSOUDATED BEER VOLUME HEINEKEN VOLUME IN PREMIUM SEGMENT CONSOLIDATED BEER VOLUME 'With a much strengthened regional footprint, we gained share across the region and are now well placed to leverage our regional leadership in the future." Nico Nusmeier President Heineken Central and Eastern Europe HEINEKEN N.V. ANNUAL REPORT 2008 HEINEKEN N.V. ANNUAL REPORT 2008 IN MILLIONS OF HECTOLITRES 2004 2005 ■■■■■■■■■■■■■I 2006 2007 2008 WBÊÊÊÊÊÊÊÊM 50.5 Heineken further strengthened its leadership in the region through bolt-on acquisitions and organic growth. Volume was 8.8 per cent higher, thanks to the first-time consolidation of breweries acquired in Belarus, Romania, Serbia and the Czech Republic, which added 3 million hectolitres of beer. Organic growth in volume was 2.3 per cent, mainly driven by Russia, Poland, Slovakia, Austria and Croatia. Volume growth slowed in the second half of the year due to the more challenging economic conditions and the impact of higher selling prices. In particular, the higher margin mainstream segment was affected, leading to an unfavourable effect on average margins. Volume of the Heineken brand grew 170,000 hectolitres (+6.6 per cent), thanks to the successful roll-out of the Extra Cold beer programme, combined with new commercial programmes and the introduction of clear plastic labels. The brand grew in almost every country, with Greece, Russia and Romania generating 71 per cent of the total increase. Revenue grew 14 per cent, of which 8.7 per cent was organic growth, mainly driven by better pricing. A positive currency impact, mostly from the Polish Zloty and the Czech Koruna, contributed 1.7 per cent, whilst first-time consolidation added the remaining 3.9 per cent. EBIT (beia) was 6.6 per cent lower due to the effect of lower volume in the mainstream segment, significant higher input costs and the depreciation cost of new capacity, which was only partially offset by higher selling prices.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2008 | | pagina 34