www.heineken.com
www.amstel.com
www.morettibeer.com
www.cruzcampo.es
www.fostersbeer.com
www.heinekenexperience.com
www.affligem.nl
www.scottish-newcastle.com
www.hartwall.fi
www.enjoyheinekenresponsibly.com
27
ONLINE INFORMATION
HEINEKEN N.V. ANNUAL REPORT 2008
PORTUGAL
Consolidated beer volume
Market share
Market position
2.4 million hectolitres
44.5 per cent
2
Centraleer, part of the S&N acquisition, grew its market
share. Volume of Centraleer was slightly lower (-2.1 per cent),
marginally ahead of the market trend. Revenue grew 6.4
per cent.
Sagres, the flagship brand, outperformed the market by
maintaining its volume thanks largely to its performance
in the on-trade, where it gained leadership. Heineken®
was included in Centralcer's portfolio. The weak on-trade
affected volume of the soft drink and water portfolio.
SWITZERLAND
Consolidated beer volume
Market share
Market position
0.9 million hectolitres
26.0 per cent
2
The positive effect of the UEFA European Football
Championship in June and strong growth of private label
beer boosted the beer market by 4 per cent. Fleineken
Switzerland's volume grew 22 per cent, as a result of a
4.5 per cent organic growth and the first-time consolidation
of Eichhof Beverages Holding as of 29 August. Heineken
Switzerland received unconditional approval to acquire the
beverage division of Eichhof Holding. The integration of
Eichhof into the existing organisation is proceeding at pace
and will lead to substantial synergies, in particular in
overhead costs and distribution.
Organic volume growth of Heineken Switzerland was driven
by its Calanda brand and private label business, whilst the
Heineken brand was broadly stable. Underlying EBIT (beia)
increased more than 20 per cent, thanks to higher revenue
and cost-cutting under the Fit2Fight programme.