www.heineken.com www.amstel.com www.morettibeer.com www.cruzcampo.es www.fostersbeer.com www.heinekenexperience.com www.affligem.nl www.scottish-newcastle.com www.hartwall.fi www.enjoyheinekenresponsibly.com 27 ONLINE INFORMATION HEINEKEN N.V. ANNUAL REPORT 2008 PORTUGAL Consolidated beer volume Market share Market position 2.4 million hectolitres 44.5 per cent 2 Centraleer, part of the S&N acquisition, grew its market share. Volume of Centraleer was slightly lower (-2.1 per cent), marginally ahead of the market trend. Revenue grew 6.4 per cent. Sagres, the flagship brand, outperformed the market by maintaining its volume thanks largely to its performance in the on-trade, where it gained leadership. Heineken® was included in Centralcer's portfolio. The weak on-trade affected volume of the soft drink and water portfolio. SWITZERLAND Consolidated beer volume Market share Market position 0.9 million hectolitres 26.0 per cent 2 The positive effect of the UEFA European Football Championship in June and strong growth of private label beer boosted the beer market by 4 per cent. Fleineken Switzerland's volume grew 22 per cent, as a result of a 4.5 per cent organic growth and the first-time consolidation of Eichhof Beverages Holding as of 29 August. Heineken Switzerland received unconditional approval to acquire the beverage division of Eichhof Holding. The integration of Eichhof into the existing organisation is proceeding at pace and will lead to substantial synergies, in particular in overhead costs and distribution. Organic volume growth of Heineken Switzerland was driven by its Calanda brand and private label business, whilst the Heineken brand was broadly stable. Underlying EBIT (beia) increased more than 20 per cent, thanks to higher revenue and cost-cutting under the Fit2Fight programme.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2008 | | pagina 33