WELCOME
TO THE WORLD'S
MOST INTERNATIONAL
BREWER: HEINEKEN
Heineken
V IMPORTED
1 PROFILE
2 PERFORMANCE HIGHLIGHTS
4 MILESTONES 2008
REPORT OF THE EXECUTIVE BOARD
6 CHIEF EXECUTIVE'S STATEMENT
10 OUTLOOK 2009
12 EXECUTIVE COMMITTEE
14 OPERATIONAL REVIEW
14 INTRODUCTION
14 THE HEINEKEN BRAND
16 DRIVERS OF GROWTH
16 INTERNATIONAL MARKETING
18 SUSTAINABILITY
19 PERSONNEL AND ORGANISATION
20 REGIONAL REVIEW
22 WESTERN EUROPE
28 CENTRAL AND EASTERN EUROPE
32 AFRICA AND THE MIDDLE EAST
36 AMERICAS
40 ASIA PACIFIC
44 RISK MANAGEMENT
49 FINANCIAL REVIEW
54 DUTCH CORPORATE GOVERNANCE CODE
57 DECREE ARTICLE 10
REPORT OF THE SUPERVISORY BOARD
59 TO THE SHAREHOLDERS
62 SUPERVISORY BOARD
63 REMUNERATION REPORT
FINANCIAL STATEMENTS
67 CONSOLIDATED INCOME STATEMENT
68 CONSOLIDATED STATEMENT OF
RECOGNISED INCOME AND EXPENSE
69 CONSOLIDATED BALANCE SHEET
70 CONSOLIDATED STATEMENT OF
CASH FLOWS
72 NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS
136 HEINEKEN N.V. BALANCE SHEET
137 HEINEKEN N.V. INCOME STATEMENT
138 NOTES TO THE HEINEKEN N.V.
FINANCIAL STATEMENTS
OTHER INFORMATION
144 STATEMENT OF THE EXECUTIVE BOARD
145 APPROPRIATION OF PROFIT
146 AUDITOR'S REPORT
148 SHAREHOLDER INFORMATION
152 COUNTRIES AND BRANDS
160 HISTORICAL SUMMARY
162 GLOSSARY
164 REFERENCE INFORMATION
MEDAILLE 0 OK PARIS 1875
GRAND PRIX PARIS 1889
