WESTERN EUROPE
22
REGIONAL REVIEW CONTINUED
REVENUE
EBIT
EBIT(BEIA)
CONSOLIDATED BEER VOLUME
HEINEKEN VOLUME IN PREMIUM SEGMENT
CONSOLIDATED BEER VOLUME
In a difficult year we have again grown our
profitability, demonstrating that we have what
it takes to create value in the most mature
market environments."
Didier Debrosse
President Heineken Western Europe
REPORT OF THE EXECUTIVE BOARD
HEINEKEN N.V. ANNUAL REPORT 2008
IN MILLIONS OF HECTOLITRES
2004 I
2005 I
2006 I
2007 I
2008 I
32.2
31.9
32.1
31.9
I 44.3