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HEINEKEN N.V. ANNUAL REPORT 2008
All brand names mentioned in this Annual Report, including
those brand names not marked by an represent registered
trade marks and are legally protected.
Region
A region is defined as Heineken's managerial classification of
countries into geographical units.
Revenue
Net realised sales proceeds in Euros.
Top-line growth
Growth in net revenue.
Volume
Amstel® volume
The Group beer volume of the Amstel brand.
Consolidated beer volume
100 per cent of beer volume produced and sold by fully
consolidated companies.
Group beer volume
The part of the total Group volume that relates to beer.
Heineken® volume
The Group beer volume of the Heineken brand.
Heineken® volume in premium segment
The Group beer volume of the Heineken brand in the
premium segment (Heineken volume in the Netherlands
is excluded).
Total beer volume
The Group beer volume in a country.
Total Group volume
100 per cent of beer, soft drinks and other beverages volume
produced and sold by fully consolidated companies and 100
per cent of the volume produced and sold by joint-venture
companies as well as the volume of Heineken's brands
produced and sold under licence by third parties.
Weighted average number of shares
Basic
Weighted average number of issued shares adjusted for the
weighted average of own shares purchased in the year.
Diluted
Weighted average number of basic shares after adjustment
for the effects of all dilutive own shares purchased.