Profile
Heineken is one of the world's great brewers and is committed
to growth and remaining independent. The brand that bears
the founder's family name - Heineken - is available in almost
every country on the planet and is the world's most valuable
international premium beer brand.
Heineken aims to be a leading brewer in each of the markets in which we operate and
to have the world's most prominent brand portfolio. Our principal
brands are Heineken® and Amstel®. In addition to these, we have more than 170
international, regional, local and specialty beers around the globe, brewing a Group
beer volume of 139.2 million hectolitres. Our other leading brands include
Cruzcampo®, Tiger®, Zywiec®, Birra Moretti®, Ochota®, Primus® and Star®.
We have the widest presence of all international brewers, thanks to our global
network of distributors and 119 breweries in more than 65 countries. In Europe
we are the largest brewer and distributor of beverages.
Our global coverage is achieved through a combination of wholly-owned companies,
licence agreements, affiliates and strategic partnerships and alliances. Some of our
wholesalers also distribute wine, spirits and soft drinks. Our brands are well established
in profitable, mature markets, whilst the popularity of our beers is growing daily in
emerging beer markets.
Marketing excellence and innovation are key components of our growth strategy.
In everything we do, it is the consumers and their changing needs that is at the heart
of our efforts.
We also fully acknowledge our role in society. Social responsibility and sustainability
underpin everything we do. We will continue expanding initiatives to combat alcohol
abuse and misuse and we will work hard to reach the highest environmental standards
in the industry.
History
The Heineken story began more than 140 years ago in 1864 when Gerard Adriaan
Heineken acquired a small brewery in the heart of Amsterdam. Four generations
of the Heineken family have been passionately involved in the expansion of the
Heineken brand and the Company throughout the world.
Employees
In 2007, the average number of people employed was 54,004. Their hard work
and commitment are the basis of our Company's success.
