41 ndonesia Volume of Multi Bintang Indonesia was marginally ower, but volume of the Heineken brand once again grew strongly. As a result of excellent execution in the market and improved efficiency, BIT (beia) improved organically. aiwan i Taiwan, volume of the Heineken brand grew 7 per cent and continued to improve its market hare. Heineken is now the undisputed number ne international premium beer in the country. outh Korea olume of the Heineken brand grew by more than 0 per cent as a result of increased penetration h the various distribution channels. Consumers' A/areness and preference for the brand also icreased as a result of inaugural TV commercials 1 2007 and the brand gained momentum as the ading international premium beer. Other markets in Asia Pacific region In the middle of 2007 the greenfield brewery in Ulaanbaatar, Mongolia with a capacity of 120,000 hectolitres came on stream. The brewery produces Tiger beer locally. Tiger has been in the market on an imported basis for the last 15 years. In addition, the local brand Sengur was launched. Volume increased substantially in India, but EBIT (beia) is still negative as a result of gestation losses of the greenfield brewery in Hyderabad which will be completed at the beginning of 2008, and the marketing investment in the launch of new brands on the market. Construction of a greenfield brewery in Laos that started in July 2006 is expected to be completed in the first quarter of 2008. Heineken N.V. Annual Report 2007

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