South Africa
Egypt
Brandhouse (the distribution joint venture between
Heineken, Diageoand Namibian Breweries for
South Africa) was expanded and reorganised to
cater for the increase in business as a result of
the addition of the Amstel brand to its portfolio.
European-brewed Amstel in cans and one-way
bottles is now fully available in the market.
Although the temporary route to market is not
profitable, it is a necessary interim step until the
orofitable local production commences. This is
xpected to start by the end of 2009 and until
his point, volume of the Amstel brand will be
emporarily lower.
feineken has identified potential locations in
he Gauteng province for the new brewery in
outh Africa and construction is expected to
ommence shortly.
olume of the Heineken brand grew more than
0 per cent in South Africa.
Consolidated beer volume
Market share
Market position
1.1 million hectolitres
91.0 per cent
1
The beer market in Egypt continued its steady
growth, driven by higher tourist numbers.
Total volume (beer, soft drinks and Fayrouz) of
Al Ahram grew in line with the market, driven
by the Heineken and Sakara brands. Substantial
cost savings were achieved in production and the
number of stock-keeping units was reduced by
30 per cent following a review of the product
portfolio. Revenue grew organically and EBIT (beia)
increased substantially.
Heineken N.V. Annual Report 2007