South Africa Egypt Brandhouse (the distribution joint venture between Heineken, Diageoand Namibian Breweries for South Africa) was expanded and reorganised to cater for the increase in business as a result of the addition of the Amstel brand to its portfolio. European-brewed Amstel in cans and one-way bottles is now fully available in the market. Although the temporary route to market is not profitable, it is a necessary interim step until the orofitable local production commences. This is xpected to start by the end of 2009 and until his point, volume of the Amstel brand will be emporarily lower. feineken has identified potential locations in he Gauteng province for the new brewery in outh Africa and construction is expected to ommence shortly. olume of the Heineken brand grew more than 0 per cent in South Africa. Consolidated beer volume Market share Market position 1.1 million hectolitres 91.0 per cent 1 The beer market in Egypt continued its steady growth, driven by higher tourist numbers. Total volume (beer, soft drinks and Fayrouz) of Al Ahram grew in line with the market, driven by the Heineken and Sakara brands. Substantial cost savings were achieved in production and the number of stock-keeping units was reduced by 30 per cent following a review of the product portfolio. Revenue grew organically and EBIT (beia) increased substantially. Heineken N.V. Annual Report 2007

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2007 | | pagina 36