Regional review - Africa and the Middle East continued
Revenue in the region grew 20 per cent driven
by strong volumes in particular in Nigeria, South
Africa and Central Africa, and price and sale mix
improvement, despite an adverse effect of 6 per
cent as a result of weakening of local currencies
against the euro. EBIT (beia) increased 41 per cent.
Heineken is expanding its presence throughout
Africa and the Middle East. Breweries are under
construction in the Democratic Republic of Congo
and Tunisia, whilst preparations are underway
for the construction of a brewery in South Africa.
At the start of 2008, Heineken acquired the second
largest brewer in Algeria.
Nigeria
Consolidated beer volume 8.4 million hectolitres
Market share 66.3 per cent
Market position1
Strong economic growth in the country continues,
supported by high oil prices. The beer market
increased approximately 12.5 per cent driving
volume growth of both Nigerian Breweries and
Consolidated Breweries. The combined volume
grew more than 17 per cent to 8.4 million
hectolitres and market share increased. Volume
of the Heineken brand grew by 75 per cent, whilst
volume of the Star and '33' Export brands grew by
a double-digit rate in the growing lager segment.
The introduction of the Fayrouz brand in Nigeria
was well received by consumers and the brand
produced good volumes in its first year with
excellent potential for further growth.
36 Report of the Executive Board
Revenue and EBIT (beia) increased substantially
despite the effect of the weaker Nigerian naira.
The increase was driven by strong volumes, price
increases implemented at the end of 2006 and
2007 and efficiency improvements.
Heineken N.V. Annual Report 2007