Regional review - Africa and the Middle East continued Revenue in the region grew 20 per cent driven by strong volumes in particular in Nigeria, South Africa and Central Africa, and price and sale mix improvement, despite an adverse effect of 6 per cent as a result of weakening of local currencies against the euro. EBIT (beia) increased 41 per cent. Heineken is expanding its presence throughout Africa and the Middle East. Breweries are under construction in the Democratic Republic of Congo and Tunisia, whilst preparations are underway for the construction of a brewery in South Africa. At the start of 2008, Heineken acquired the second largest brewer in Algeria. Nigeria Consolidated beer volume 8.4 million hectolitres Market share 66.3 per cent Market position1 Strong economic growth in the country continues, supported by high oil prices. The beer market increased approximately 12.5 per cent driving volume growth of both Nigerian Breweries and Consolidated Breweries. The combined volume grew more than 17 per cent to 8.4 million hectolitres and market share increased. Volume of the Heineken brand grew by 75 per cent, whilst volume of the Star and '33' Export brands grew by a double-digit rate in the growing lager segment. The introduction of the Fayrouz brand in Nigeria was well received by consumers and the brand produced good volumes in its first year with excellent potential for further growth. 36 Report of the Executive Board Revenue and EBIT (beia) increased substantially despite the effect of the weaker Nigerian naira. The increase was driven by strong volumes, price increases implemented at the end of 2006 and 2007 and efficiency improvements. Heineken N.V. Annual Report 2007

Jaarverslagen en Personeelsbladen Heineken

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