Greenfield brewery 35 MJINNESS. inekenj "IE08TI0_>{| r°REIGN EXTRA In Central Africa, increased political stability and the growing global demand for the region's raw materials, are driving economic development. The resulting increase in purchasing power is fuelling growth of the beer markets of Central Africa and is supporting the development of an emerging middle class. These dynamics are helping the Democratic Republic of Congo to develop quickly and particularly in the province of Katanga in the south, where new mines are opening, boosting purchasing power of the local population. The population of Katanga is approximately 12 million people and the capital of the province, Lumumbashi, is the largest city. Although there is higher purchasing power in Lumumbashi, average beer consumption per capita is only 4.2 litres, compared with 12 litres in the country's capital Kinshasa. The beer market is therefore expected to expand rapidly. It is this economic development which convinced Heineken's operating business in the country, Bralima, to build a greenfield brewery near Lumumbashi, with an annual brewing capacity of about 0.5 million hectolitres. The brewery will supply Lumumbashi and the Katanga province with Primus and other beers, considerably improving supply. Production of our local soft drink plant will also be transferred to the new brewery. The brewery will employ 'continuous brewing and fermenting', a state-of-the-art brewing technology, which enables a 25 per cent reduction in the amount invested in equipment. Heineken N.V. Annual Report 2007 mm by growth of the Primus brand. In Nigeria, the combined market share of the Heineken Group increased 2.6 per cent. Across the region, volume of the Heineken brand grew almost 40 per cent to 1.6 million hectolitres. Volume growth was particularly strong in Nigeria, South Africa and the Middle East. Volume of Amstel in the region, excluding South Africa, grew 8 per cent. During the year, Heineken expanded several agricultural projects in the region with the aim of ncreasing the local supply of raw materials and -educing dependence on high-priced imported malt and barley. Heineken is growing part of its awn grain requirements in Nigeria, Ghana, Sierra -.eone, Rwanda and Egypt, whilst similar projects are under way in Burundi and the DRC.

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2007 | | pagina 34