Africa and the
Middle East
"2007 was a year of unprecedented
success for our region. Our current
operations have delivered sterling
results, whilst brand-building and
marketing initiatives also boosted
growth. Investments have been
made in new operations and in
the construction of new breweries.
We are fully prepared to confront
increasing and new competition."
34 Report of the Executive Board
Regional review continued
Tom de Man
President Heineken Africa and the Middle East
Revenue
€1.4 billion
The increasing worldwide demand for, and rising
prices of, African minerals continues to drive
economic development and improve purchasing
power, making beer more affordable. Foreign
investments in the region continue to grow and
the expansion in infrastructure is opening up new
markets. In a number of countries the emergence
of a distinct middle class has increased the
demand for international premium beers.
Consolidated beer volume of the Heineken group
grew 18 per cent to 15.7 million hectolitres driven
by improved economic conditions and increased
stability in the region. In Nigeria and the
Democratic Republic of Congo (DRC) particularly,
the beer market expanded rapidly and these two
countries accounted for a substantial part of the
regional volume growth. Bralima, our operating
company in the DRC gained market share driven
2003 10.4
2004 10.8
2005 11.6
2006 13.3
2007 15.7
EBIT
€329 million
EBIT (beia)
€329 million
Consolidated beer volume
15.7 million hectolitres
Heineken volume
1.6 million hectolitres
Consolidated beer volume
In millions of hectolitres
Heineken N.V. Annual Report 2007