Africa and the Middle East "2007 was a year of unprecedented success for our region. Our current operations have delivered sterling results, whilst brand-building and marketing initiatives also boosted growth. Investments have been made in new operations and in the construction of new breweries. We are fully prepared to confront increasing and new competition." 34 Report of the Executive Board Regional review continued Tom de Man President Heineken Africa and the Middle East Revenue €1.4 billion The increasing worldwide demand for, and rising prices of, African minerals continues to drive economic development and improve purchasing power, making beer more affordable. Foreign investments in the region continue to grow and the expansion in infrastructure is opening up new markets. In a number of countries the emergence of a distinct middle class has increased the demand for international premium beers. Consolidated beer volume of the Heineken group grew 18 per cent to 15.7 million hectolitres driven by improved economic conditions and increased stability in the region. In Nigeria and the Democratic Republic of Congo (DRC) particularly, the beer market expanded rapidly and these two countries accounted for a substantial part of the regional volume growth. Bralima, our operating company in the DRC gained market share driven 2003 10.4 2004 10.8 2005 11.6 2006 13.3 2007 15.7 EBIT €329 million EBIT (beia) €329 million Consolidated beer volume 15.7 million hectolitres Heineken volume 1.6 million hectolitres Consolidated beer volume In millions of hectolitres Heineken N.V. Annual Report 2007

Jaarverslagen en Personeelsbladen Heineken

Jaarverslagen | 2007 | | pagina 33