Canada
Volume growth at Heineken Canada outpaced the
overall beer market growth significantly. Despite
price increases, volume of the Heineken brand
grew 15 per cent, driven by the positive effects of
the renewed import agreement, the strong efforts
of our partner Coors-Molson Brewery Company,
and the success of the DraughtKeg.
Chile and Argentina
Beer volumes of CCU, Heineken's joint venture
with Quihenco in Chile and Argentina, grew 4 per
cent and 11 per cent respectively driven by good
performance from the Heineken, Escudo and
Schneider brands. Total Group beer volume
of CCU in Chile and Argentina amounted to 7.6
million hectolitres. The soft drink, wine and spirits
business also posted strong volume increases.
Volume of the Heineken brand increased 24
per cent, gaining market share in the premium
segment despite increased competition. EBIT
beia) grew organically by a double-digit rate,
iriven by higher volumes.
The Caribbean
Consolidated beer volume was lower and EBIT
(beia) was stable in an environment that was
characterised by lower tourist numbers, extreme
weather conditions and a weak economy
particularly in Puerto Rico. Locally produced and
imported volume of the Heineken brand grew
slightly, driven by the introduction of DraughtKeg
and Heineken Premium Light in several markets.
Heineken N.V. Annual Report 2007
I